Last summer, we found out about an exact copy of our Chufamix which is being sold by Lidl in supermarkets all over Europe.
Turns out that Lidl decided to copy our Chufamix, even when it’s patented as an “invention” and protected by patent offices all over Europe, China, EEUU and Mexico.
Moreover, they truly reduced the price way below production price, probably. Which is technically prohibited by law.
We believe that the this case of blatant plagiarism isn’t going to turn out cheap for them. However, big multinationals are powdery enough to operate in such ways and violate basic rights, as well as ethical and ecological values with the only purpose to see their profits grow.
We’d like to apologise to all of you Chufamix Vegan Drink Maker fans (currently known as Vegan Milker by Chufamix, since Lidl even copied the name) for the fact that we didn’t let you know earlier. Our lawyer advised not to talk about it until legal procedures were started.
And believe us when we say and it’s pained us to keep this matter off the public eye, especially when We’d been getting lots of complaints and questions asking whether the LIDL version was an off-brand legal copy of the Chufamix… When we actually never signed a contract or even exchanged a word with Lidl representatives.
We never thought that the first illegal copy would come from Lidl, a big German multinational which is part of Schwarz group (with a 85m € yearly facturation), the second biggest distribution chain, only after Walmart.
If any of you have bought the faux Chufamix, you’ll see how everything from the instructions guide, to the video tutorials and drawings made by our in-house designer were copied.
This copy was made almost unusable due to big design fails, which are caused by the desire of Lidl to cut down on costs, using 36% less plastic (low quality plastic, at that) and 40% less of stainless steel. The gripping system between jar and filter is pretty much inexistent, which makes this cheap copy rather unsafe to use.
Don’t miss out Lidl’s “cheeky” responses all over their social media, after being asked what’s the difference between our Chufamix and their fake version.
Thank you, our dear Chufamix family!